Today I designed the backs of the business cards of one of our newer brands, the Signature Team.

This team is a group of retired GSA personnel who has spent significant time as GSA employees and are known as the most experienced in their field.  Each team member has 25+ years of experience as a GSA employee.  These highly experienced contractors work part time on difficult or highly specialized projects from GSA.

The front will look like our usual company business card, but the back will be more representative of the message we are trying to convey with the Signature Team.

When designing the card, I considered that we are selling the services of our government “premium brand“.  Each of the members of the Signature Team has a significant and very personal set of experiences that they’re able to pull from.  Each member has also spent significant time serving GSA and the government.

With that in mind, the back of the cards were created to:

• Conjure the idea of a premium label.
• Keep the company logo as the most prominent part in the hierarchy of the card.
• The Signature Team “Edwardian Script ITC” font is used as the next most significant piece of the card to solidify branding with our Signature Team branding effort.
• Each card is personalized to emphasize the idea that the experience of each member is unique; no other person has their collection of experiences and it’s what makes them most suitable for certain tasks.
• Each card contains the real signature of the card holder adding value to the card by highlighting that each team member has abilities as unique as their signature.
• Next to their name is the number of years they were public servants gaining experience and leading up to their ability to be the leading expert in their respective field.